Survey Says: Consumers Prefer to Stay Connected with Businesses via Email
New Constant Contact research indicates Canadian small businesses are missing a valuable opportunity to reach customers and prospects As the one-year anniversary of Canada’s Anti-Spam Legislation...
View ArticleBeyond Digital: Empowered Consumers Seek Out Tailored, Inspiring Content...
It’s increasingly clear that consumers see no significant divide between digital and traditional media: what they want is more flexibility, freedom and convenience in when and how they consume their...
View ArticleThe Marketer’s Catch-22: Why Salespeople Don’t Use Marketing Content
The struggle is real. Any b-to-b marketer has likely experienced the uphill battle of pumping out sales content, tirelessly demanded by their sales teams, only to see it fall into the dark abyss of a...
View ArticleCMBs and their Impact on Direct Mail
By Claire Petite Canada Post’s move to Community Mail Boxes (CMBs) for all Canadians will undermine the inherent value of physical mail – especially advertising mail. I work in advertising and direct...
View ArticleAdobe Unveils Industry’s Most Advanced Programmatic Advertising Platform
Integration of Traditionally Disparate Technologies Delivers Unparalleled Personalization, Transparency, and ROI Adobe today announced the industry’s most advanced programmatic ad platform for...
View ArticleCertainSource Unveils the First B2C Email Retargeting Solution, Empowering...
Enhanced Customer Acquisition Funnel Management Offering, Used By Leading Brands Including Gerber, Publishers Clearing House and Palm Beach Jewelry, Generates More Revenue and Greater ROI from Customer...
View ArticleLocation, Big Data and Privacy
Welcome to the New World of the Hyper-Mobile Marketer Direct marketers are in many ways like investigative journalists, always focusing on the five Ws – the why, who, what, when (with the order...
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Webinars 101: Building Engagement & Filling the Pipeline
What’s a Webinar? Like many other Internet phenomena, the names of two things (‘web’ and ‘seminar’) were smushed together to make up a brand new noun (‘webinar’). After all, why not? Webinars are...
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21st Century Media Planning: How the Game is Changing
Part one in a four-part series about media optimization and measurement.* Memo to: CEO From: CMO Date: Q1 2015 Subject: Annual Strategic Direction As discussed, our plans to reduce our dependence on...
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Executing a 180° shift in B2C media planning
Part two of a media optimization series on consumer profiling, market analysis, planning and measurement.* Don’t miss part one, 21st century media planning: How the game is changing. Memo to: CEO From:...
View ArticleSeparating right from wrong when targeting the Chinese market in Canada
With the demographic and population shifts, globalization and advances in technology and communication, the mainstream market has become more diversified, segmented and scattered. As the thought of...
View ArticleHow Home Hardware is building customer loyalty through relevancy, one...
In the quest to retain customers, many retailers across Canada have created their own or joined existing loyalty programs. Rewarding customers for their loyalty and leveraging the data that’s...
View ArticleTTAG Systems’ new SMS marketing add-on simplifies CASL-compliant mobile...
Canada’s most disruptive text message marketing platform now helps companies to create better mobile marketing lists and be compliant with Canadian Anti-Spam regulation requirements. PRESS RELEASE:...
View ArticleCase Study: Brewster Travel Canada & Envoke
Brewster Travel Canada turns to Envoke to bolster online sales and lead generation One of the oldest travel companies in Canada, Brewster Travel has been based in Banff, Alberta for more than a...
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Executing a 180° shift in consumer media planning
Part three of a media optimization series on consumer profiling, market analysis, planning and measurement.* Don’t miss part one, 21st century media planning: How the game is changing, and part two,...
View ArticleHigh-value direct mail generates huge response for unlikely products
Spray foam insulation gets a sexy makeover; moving big rigs with postcards If you were to ask Betsy Cosper, vice president marketing at Icynene, if direct mail generates excitement for her business,...
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Driving car sales with data-based market analytics
Jason Easton, General Motors’ director of sales, service and marketing for the Toronto/GTA market, is on a mission to incorporate data analytics into the company’s everyday thinking and decision...
View ArticleWhen do culture and ethnicity matter in marketing?
Having worked with a wide range of clients over the years, my colleagues and I at Environics Analytics have seen multicultural marketing go from “everyone’s talking about it but nobody’s doing it,” to...
View ArticleTwelve million solutions to building a sales-driven culture. One real story.
Twelve million, one-hundred thousand results, to be exact. That’s how many direct hits on sales culture best practices come up on Google in less than one second. It seems there are loads of solutions...
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Doing social media right
Social media has had a large impact on direct marketing strategies. As companies began to recognize the importance of social media as a communications tool and saw the data and hypertargeting abilities...
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